Founded in 2003

19+ Team Members

250 Client Projects

10 Languages in 7 Time Zones

Practice Leaders Together 8 Years

2 Active Workflow Platforms

Website and App Development

We bring top notch in-house programming expertise to building websites and applications. We don’t use templates, our striking web designs are from scratch, and the underlying functionality is developed in the appropriate programming language. We’ve done many e-commerce projects, developed middleware to turn business data into advertising, and created secure portals used by 1000s of customers, tenants, and employees. We do not ignore accessibility and security concerns like many others in this industry.


We center and where necessary, produce multimedia for our marketing projects because in this day of TikTok and Instagram, video, audio, and images speak far louder than words. We seek to show and not tell (except to the Googlebot) as much as possible. We like to work with your native, in situ materials, but when necessary, we can deploy drones, gimbal-based iphone shooters, sound and video crews, webcasters, virtual stagers, and screen capture to produce arresting images and experiences for your campaigns.

Organic Social

Organic social media has evolved tremendously in the last few years. Previously a source of low-cost leads, the major players are now insisting on pay-for-play to reach even your most dedicated followers. That said, it is crucial to have robust assets in one or more channels for the purpose of due diligence on the part of possible clients, as well as synchronicity with your web and app based assets. We are active in Twitter, YouTube, Facebook, Instagram, and now Tiktok, which still has some organic discovery potential!

PPC Campaigns

Pay per click still works, even as the channels go dark in terms of understanding and targeting your audience. Google, Facebook, Amazon, TikTok for Business – we can navigate successfully to audiences that you can engage and convert. Coming up in 2023, Google Analytics is going to be completely remade, with no legacy apple to apple customer data. We are heavily invested in studying these changes and reacting to them.

Content Development

We are as creative in our content development as we are in our designs. Newsletter, Blogs, and Vlogs are newly revived channels to connecting with your customers on a direct basis, rather than through third parties that own your customer data. If you have never done a newsletter, you should speak to our experts and see why a direct follower is worth 10x that of a Twitter follower!

Customer Engagement

We believe in knowing your customer. We use surveys, reviews, quizzes, games, and other soft engagement tools to make it fun for your customer to tell us about your products, your services, their needs, and new trends.

Team Leaders

Gordon Eriksen (Principal) began producing business to business multimedia in 1994 and websites in 1995 as a Web Producer at Portogallo Digital. He was an early student of both Lou Rosenfeld (Information Architecture for the World Wide Web) and Jakob Nielson (Nielson/Norman Group). He was a senior consultant with marketing concern The Growth Strategy Group before becoming Director of Information Architecture at the Austin-based ebusiness consultancy EpicEdge, V.P. of User Experience at Synergnic LLC, and Director of the Design Studio at Andrews Consulting Group.

Gina Montoya started her career as a news producer at local ABC & NBC (2008 Local Newscast Emmy Winner) affiliates. After transitioning to a career in marketing, she continued to hone her production skills while developing her expertise in digital consumer experiences. She has implemented cohesive marketing campaigns at various universities utilizing top CMS and was the U.S. East Coast Marketing Director at FFW, the leading Drupal enterprise provider. She is now focused on integrating WordPress with third party platforms for customized client solutions. (B.S., Journalism/Political Science, M.A., Economics) 

Alisha Holzman holds a Master of Fine Arts in Studio Art from Stony Brook University, a Master of Arts in Sculpture, and Bachelor of Fine Arts in Sculpture, both from Indiana University of Pennsylvania. Prior to joining Waverly Hicks she taught in the Sculpture Department at Stony Brook University with coursework focusing on contemporary sculptural practice and digital media archiving. Her awards include Joan Mitchell Foundation MFA Grant for Painters and Sculptors, Vermont Studio Center Residency Scholarship, and Maurice M. Goldberger Fellowship. Alisha’s artwork has been exhibited in New York, Chicago, Pittsburgh, Shanghai, China and Zagrab, Croatia.
Creative, dynamic, knowledgeable and humorous, Monica Hamburg has a reputation for working hard and delivering great results for her clients. She is passionate about social media and about connecting businesses with their consumers. She’s worked on many campaigns and contests since she began consulting in 2007 and for Waverly Hicks, she helps client conduct social media evaluations, create social marketing strategies, and create content (written and visual) and ads. Outside of consulting, Monica has also been a devout evangelist for her industry, presenting about social media at numerous events and conferences, and writing for several publications, including Monica was named one of “Vancouver’s Social Media Innovators” in BC Business and has been profiled in a number of magazines including The Vancouver Sun, 24hrs and Canadian Living (among others).

Sukhdevi Sukh is a programmer with a range of expertise including: WordPress, Joomla, Drupal, Magento, Os-commerce, Mobile App Development, Html, Banner design, JavaScript, Jquery, Xhtml, CSS, Prestashop, PHP, big-commerce Ecommerce Shopify and in SEO, SMM, SEM and On-Page.

Over the past twenty years, Slava has both co-founded and overseen the development of several high-profile web projects, including RoommateBBS, the first web-based roommate-matching service (acquired by in 2002); CreditCardMenu, a pioneering financial marketplace (acquired by a private investor in 2011); and NYBits (a TimeOutNY Top 10 real estate website in NYC). Slava is a fluent speaker of several languages and has done professional work in French-to-English translation. In terms of programming languages, for the past decade he has been mainly working with Scala (a JVM-compatible language), though he also uses Swift and Perl/Raku where appropriate. Slava received his MS in Computer Science from Tufts University and his Graduate Diploma in Management from McGill University.
Becky Cartine has been a Java developer for more than a decade, with a deep understanding of Tomcat, Struts, XML, and other open source Java technologies. She creates web interfaces for Waverly Hicks using HTML, CSS, XSL, AJAX, JavaScript, Tiles, and JSP technology, with support for localization using JSTL and Struts tag libraries. Prior to her work at Waverly Hicks, Becky was a Senior Software Engineer at Publishing Data Management and Datek Online Holding Group.

Steve Kassay has held positions as Director of Consulting at Chicago-based Technology Partners Consultants and Director of Ebusiness at Andrews Consulting Group and has spent the majority of his career designing, developing and managing e-business solutions and has worked with clients in a variety of industries to transform their businesses to e-business, with a special focus on creating highly usable systems for maximum user adoption and project success. Steve has certifications in a variety of technologies and disciplines, including Microsoft Systems, Java, and technology project management.

In addition, we have team members on call on a project basis that we have worked with repeatedly, in the following roles:

  • Programmers
  • Content Specialists
  • Information Architects
  • Shooters
  • Editors
  • Social Media Managers
  • Project Managers
  • Web Producers
  • Designers
  • Art Directors


Real Estate

Glenwood Management

Samson Management

Katz Realty

The Albanese Group

Parkchester Property Management

The Brodsky Group

Fairfield Properties

Kips Bay Court

Rose Associates

Gowanus Creative Studios

Waterside Plaza

Clipper Management

Professional Services/Health

Overseas Brokers

IF Studio


GoKart Media

Stadmaeur Balkin



Zetek Corporation

Andrews Consulting Group

Leverage Media


River Spring Living

DaSilva Architects

Davis Brody Bond

Gtech Architects

Non Profit/Government

Elba Galvan for Surrogate

Office of Richard Ravitch

Office of the Public Advocate

Betsy Gottbaum for Public Advocate

Project 2 Cure


Pouschine Cook Capital Management



Deutsche Bank

Droege & Company

Edgar Online





Global Apparel Network

Thompson Corporation

Stage 2 Networks

ClickIT Technology

Eureka Telecom

Bartizan Connects



Hostos CUNY

Cornell University

New York Product Conference

Thompson Education

CasePlace Legal Library

Facts On File


Beauty Bar

LuxRental Miami

Vyne New York

Esashi Restaurant

Ian Schrager Hotels

Tauck World Discovery


Manhattan Art and Antiques Center

Hemingway Gallery

Melody Rodgers Vintage 

Regal Home Collections

Portraits Inc.


Case Studies

Waterside Plaza

Gowanus Creative Studios

Regal Home Collection

River Spring Living